Choosing a car requires rational thinking most of anything else. A car that offers utility, a car that is affordable, a car that does its job well. But that’s not why we have brands.
If the pragmatic approach were the way we bought cars, we would have only a couple of brands and models to choose from. That’s not the case, however, because emotion kicks in and lasts much longer than rationale.
Usually, before you make up your mind, you consider a few ...Continue Reading →