New Technology Overtaking the Auto Industry

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Quite obviously supply issues caused by the diminishing reserves of important raw materials does not change the philosophy of the major car manufacturers, or we think so? We think, actually, that they seem to continue to be cashing in on the rising demand for the product now, not worrying about the consequences in the near future. Fortunately, the wave of new models, hybrids, EVs, FCEVs and more, has revealed that innovative car manufacturing is becoming the norm more than the exception throughout the auto industry.

 

Toyota

Toyota is the most popular make in the US, or at least one of the most seen on the roads. This is not just because it’s Japanese. It is because they just have some great automobiles. And they just never stop inventing. Toyota is the maker of the Prius, the first Hybrid vehicle that become hugely popular and accepted. Now they are working on their version of hydrogen fuel-cell car. And they are predicting it will hit the dealers around 2015. This vehicle will only emit water vapor from its tail pipes. Moreover, it is shaped like a drop of water. What else can we say? The word is purity, and it is a not a typical word to go with a motor vehicle. Toyota is also very committed to developing safety technology, according to their newsroom. The latest is their new Pre Collision System (PCS) with Pedestrians-avoidance Steer Assist that can prevents collisions with pedestrians. The system is activated when collision cannot be avoided and the automatic braking alone is not enough. The steer assist activates and it steers the vehicle away form the pedestrian. How about that now?

 

Honda

The other Japanese car makers did not fall behind. Well, they might have, a bit, in terms of design. Honda recently introduced its fuel-cell vehicle the FCEV Concept. They say, sweeping lines and aero-dynamic body, but it just doesn’t cut for me. It is quite too futuristic, and downright ugly. As Jalopnik put it, “A stunning car no one will buy.” They still have some good stuff though. Their ultimate direction is developing vehicles that use sustainable energy sources. And this is what the FCEV displays. Aside from this, Honda recently introduced the 2015 Fit. It has improved performance and efficiency, and enhanced interior and technology features. And this is all good for the all new Honda Fit. It definitely needed refinement. I would never buy a fit though. I will soon get rid of the 2008 Civic I drive. That’s that.

 

Hyundai

The next auto maker in line that intends to beat both of its rivals is the South Korea based Hyundai. They will market a hydrogen-powered vehicle based on their Tucson. It’s hard for me to find words right now. I am thinking what is with all these hydrogen-powered vehicles. It’s probably because we are running out of petrol. Many of us believe that consumers want this zero emission technology, Hyundai believes, but we know they are just not ready. And, well, a Tucson is definitely not what I have in mind for FCEV.

 

Volkswagen

The maker that is never defeated. A favorite of mine, the Volkswagen has introduced new features and new models that many will buy, in my opinion. VW leaders stand behind their statement that “hydrogen fuel-cell have failed to live up to promises,” there is simply no efficient way to produce hydrogen meaning the cars will be expensive. Yet, we see many car makers jumping right in and introducing their FCEVs. So, what did VW introduced in 2013. Well, it was simply an E vehicle. The e-Golf. Before we even say something, let’s just stop and enjoy the visual aesthetics of the car.

The electric motor produces 115 horse powers and 199 pound-feet of torque. It will take you from 0 to 62 MPH in 11.8 seconds. It sure falls behind its standard quick Golf brother, but it’s not bad at all for this beautiful city EV. The lithium-ion battery is mounted under the back seat, not taking from cargo or passenger space. The only thing missing for now is the price.

With no wild features and lines, the Volkswagen Group also introduced its newest concept vehicle – the Cross Blue Coupe Concept crossover. A car introduced at the 2013 LA Auto Show. Inside and out it screams Volkswagen. The style and the luxury speaks about carefully considered lines and features. Overall, it is a fuel efficient SUV many will be waiting for. Meanwhile Volkswagen will continue pushing innovative technology like their automatic parking and exiting from tight spaces through smartphones. Tons of good stuff are to be expected from the old German automaker.

Some other old automakers are also adopting new technologies faster than ever. We will talk about those in another article. Thank you all for reading till the end! The end.

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I am the co-owner and marketing director of Corsia Logistics. I believe in creating useful content for our customers and readers. If you would like to contact me please do so via our contact us form or any social media channel. Thank you.
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