Should you buy a Corvette?

Posted by:

How rational are people when they are choosing a car, what do you think? Do they weigh every option, compare utility? Or is the decision more of a gut feeling? Let me give you a hint: emotions play a bigger role than we think!

Though almost every car purchase involves some sort of emotions, there are two segments that ilicit the strongest ones: sports cars and classics. And interestingly enough, the Corvette can be both at the same time. But is it worth it?

Is it worth to buy a Corvette?

We should first acknowledge this: the question has less to do with logic and more to do with desire. Whether you want a brand new Vette or a classic, it plays at your heartstrings!

Let’s first see the classic option. Vintage cars have a special tug on our emotions for a couple of reasons. Firstly, they are unique, as they don’t make such cars anymore. Secondly, in a way they define you. Why? Well, if you have a classic, you are an enthusiast, not just a driver. You have a special connection to your car that most people don’t. And it means something to you!

Chevrolet Corvette is probably one of the few models that have achieved a genuinely strong and distinctive connection to people from all over the world. Psychologist Charles Kenny has explored this. He believe that unlike other brands, the distinctive character of the model gives more to its owner than just a classic sports car.

So to answer the question of whether it is worth it, we should see why you would buy one in the first place!

Why do people love Chevrolet Corvette?

According to Kenny, buyers of Corvette models seek power and control. Instead of recognition, they would rather make a statement of their strength and authority.

Another distinctive feature of Corvette owners is the desire for immortality: theirs and the car’s. People do not consider a Corvette as the best investment, yet that does not stop many from buying it. Because it is not about being rational, but about… a desire, and even an ideal. Also, if one buys a new Corvette, he is very likely to keep the old one too.

Even if you get a classic Vette, do not do it to show off like you would with most other sports cars. The Corvette is for people who have grown beyond the impulses; people who have reached a stage in their character development when they don’t act on a whim anymore. It is about character and independence, not about an ego boost.

What is it like to own a Corvette?

The Corvette makes its driver believe they are truly in control. It’s no surprise the Corvette is one of the few models that have retained their symbolic meaning to people throughout the years.

Brands like Mustang, Buick, or the Cadillac have altered their own image over the decades and now carry different symbolism. Even Chevy’s own Camaro barely resembles its older self. Yet the Vette has remained what many call “a true brand” – a brand with an immortal spirit. So owners of both the new and the old Corvettes share a connection, regardless of their generation.

Of course, this is a bit idealistic. Some people buy Corvettes to show off, sure. However, I would argue that does not apply to most. Many enjoy the speed, but they do not necessarily enjoy speeding. They can hit the racetrack for adrenaline and still enjoy their Chevy on the interstate.

Because ultimately, the Corvette is not just a car, it is an experience. And if you want to take part in it, read this: How to choose a Corvette!

0

About the Author:

Dilyana Dobrinova is a nature & travel enthusiast. With a heart for books, scarves and vintage. She runs a brand consulting agency, while also running 10Ks between meetings. Dilyana holds an M.A. in International Marketing Management from the Berlin School of Economics and Law in Germany, and two B.As. in Journalism & Mass Communication and in Business Administration from AUBG.
  Dispatched

Add a Comment