Nowadays, maintaining good customer service is becoming more challenging, as increasingly digital-savvy consumers have access to information at their fingertips. They can easily research various options while choosing, checking or writing customer reviews.

Actually, one of the best marketing tools that a company can use is their own happy customers! However, this means that there is the other side of the coin, which could be detrimental – the bad reviews unhappy customers leave. Well, that is why we are talking about ...